Marketing Strategy Professional Level Certification

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  • $399.00
  • Regular price $450.00
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This certification is appropriate for anyone who is interested in becoming a Marketing Strategy Professional.

Duration : 180 Days

What participants will learn:

  • Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
  • Certified Marketing Strategy Professionals are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.

Takeaways:

  • High quality online videos
  • Classroom study materials
  • Mobile Apps 
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • SMstudy Certified Marketing Strategy Professional certification by SMstudy

Prerequisites:

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate and study the recommended processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional.

 

Examination :

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

  • Multiple Choice
  • 100 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 120 minutes duration

Course Outline :

Introduction
  • Evolution of Sales and Marketing
  • Corporate Strategy and its Relationship to Sales and Marketing
  • Aspects of Sales and Marketing
  • Levels of Sales and Marketing Strategy
  • Marketing Strategy Overview

Analyze Market Opportunity
  • Determine Strengths and Weaknesses
  • Determine Opportunities and Threats
Define Competition, Targeting and Positioning
  • Identify Competition
  • Select Target Segments
  • Create Differentiated Positioning
Determine Pricing and Distribution Strategies
  • Determine Pricing Strategies
  • Determine Distribution Strategies
Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
  • Determine Metrics
  • Determine Objectives
  • Decide Marketing Aspects and Allocate Budge
(The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning)