Marketing Research Professional Level Certification

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  • $299.00
  • Regular price $400.00
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This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Marketing Strategy Specialists.

Duration : 180 Days

What participants will learn:

  • Participants will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences.
  • Participants will be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.
  • Certified Marketing Strategy Specialists are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies.

Takeaways:

  • High quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • SMstudy Certified Marketing Strategy Specialist certification by SMstudy

Prerequisites:

The candidate should have minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist and study all processes from the SMstudy Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Expert. It is also mandatory to gain 40 mandatory educational hours by attending Marketing Strategy Expert classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.) and produce professional recommendation.

 

Examination :

An online proctored exam will be conducted at the end of the course. The exam format is as follows:

  • Multiple Choice
  • 180 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 240 minutes duration

    Course Outline :

    Introduction
    • Evolution of Sales and Marketing
    • Corporate Strategy and its Relationship to Sales and Marketing
    • Aspects of Sales and Marketing
    • Levels of Sales and Marketing Strategy
    • Marketing Strategy Overview
    Analyze Market Opportunity
    • Determine Strengths and Weaknesses
    • Determine Opportunities and Threats
    Define Competition, Targeting and Positioning
    • Identify Competition
    • Select Target Segments
    • Create Differentiated Positioning
    Determine Pricing and Distribution Strategies
    • Determine Pricing Strategies
    • Determine Distribution Strategies
    Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
    • Determine Metrics
    • Determine Objectives
    • Decide Marketing Aspects and Allocate Budge
    (The theory sections mentioned here will be aided by case studies, exercises and simulations for practical/experiential learning)