Digital Marketing Certification Training

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  • $399.00
  • Regular price $449.00
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Master the core of digital marketing for efficient sales and branding

Key Highlights

  • 24 hours of Instructor-led online live sessions
  • 12 sessions of 2 hours each (Weekend)
  • Case Studies on Real-life Scenarios
  • Lifetime Access to Learning Management System
  • Practice Assignments
  • 24X7 Expert Support
  • Online Forum for Discussions

Course Overview

The course equips learners with in-depth understanding of digital marketing. It establishes proficiency in various practices, tools & techniques of digital marketing. It imparts practical knowledge to the learners in the planning and execution of digital marketing strategies.

Course Objectives

  • Acquaint learners with branding and sales
  • Educate about numerous digital marketing disciplines, such as, SEO, social media marketing, pay-per-click, web analytics, mobile marketing, email marketing, website conversion rate optimization, marketing automation, and digital marketing strategy
  • Establish proficiency in digital marketing tools, namely, Google Analytics, Facebook Marketing, Google Ads, Twitter Advertising, and Youtube Marketing
  • Teach advantages and disadvantages of digital marketing
  • Train learners in the procedure of formulating, planning, and implementing efficient digital marketing strategies
  • Equip learners with the tools and techniques for developing effective marketing messages to grasp customer?s attention
  • Master the learners managing and deciding budget for digital marketing

Career Benefits

  • Best pick for organizations looking for Marketing Experts
  • Be considered a marketing expert
  • Various career opportunities as a Digital Marketing Manager
  • Multi-industry offers
  • Higher paycheck


  • Internet-savvy
  • Basic knowledge of marketing

Who Should Take Up?

  • Sales Professionals
  • Entrepreneurs who want to improve ROI of their setups
  • Traditional Marketers who wish to enhance their knowledge in digital marketing
  • Digital Marketers who want to equip with trending skillsets

Course Content

  • Introduction to Digital Marketing,
  • The 4-Cs of Digital Marketing,
  • Customer Persona, Comparing digital and offline marketing
  • Introduction to Google Analytics and Webmaster tools
  • Introduction to sales funnels
  • Introduction to SEO, Inbound Vs Outbound traffic
  • Keyword Planning,
  • Domain Authority
  • Page Authority
  • Using Moz Toolbar Handout List of Keyword research tools
  • Keyword research plan
  • SEO-On Page
  • On-Page SEO
  • Optimizing Text
  • Optimizing Images Using Meta Tags
  • URL Structure
  • Redirects
  • Handling duplicate content
  • Site Speed
  • Using Webmaster tool for On Page SEO
  • Off Page SEO
  • Link Building Technique
  • How to get Backlinks
  • How to build content for Backlinks
  • Using media and PR for Backlinks
  • Internal Linking
  • Using Webmaster for Off Page SEO
  • Using SEO Powersuite to track keyword Ranking
  • Introduction to Social Media
  • How to get referral traffic from other sites
  • How to get Social Media referral traffic
  • Driving referral traffic from Facebook
  • Driving referral traffic from LinkedIn
  • Driving referral traffic from YouTube
  • Driving referral traffic from Twitter
  • Other sources of Organic traffic
  • Running ads on Facebook, LinkedIn, YouTube and Twitter
  • Using URL tagging and Google Analytics to track these paid campaigns
  • Introduction to Google search ads
  • Sources for paid traffic
  • Creating Ads in Google AdWords
  • Display advertising
  • Creating and Managing your Ad Campaign
  • Introduction to Email Marketing
  • Email Marketing Cycle
  • Building Email List
  • Creating a lead magnet
  • Setting up a squeeze page
  • Tackling spam
  • Effective Content strategies
  • Tips to improve conversion
  • Introduction to Affiliate marketing
  • How Affiliate Marketing Works
  • Major Affiliate Marketing channels
  • How to set up and run Affiliate Marketing
  • Making money from Affiliate Marketing as a blogger
  • Introduction to Google Analytics
  • Introduction to sales funnel
  • Using Google Analytics to understand visitor behavior
  • Heat Maps
  • Introduction to Landing Pages
  • Using Unbounce to create an effective landing page
  • Conversions & Goals
  • Ecommerce Analytics
  • Multi-Channel Funnels
  • Adwords Analytics
  • Tracking website performance using Google Analytics
  • Tracking form submissions and clicks using events
  • Optimizing the overall campaign performance