Available Courses Delivery

This course is available in the following formats:

Course Overview

This course provides a 360-degree overview of Google?s measurement tools with the aim of strengthening business by applying intelligent data analysis. It establishes proficiency of the learners in code installation, monitoring web traffic, and generating elaborated reports.

Course Objectives

• Educate about website analytics and its uses
• Equip learners with detailed information about Key Performance Indicators (KPI), Key Measurement concepts and terminology
• Teach about analyzing own geographical popularity, presence, and relationship with consumers
• Train in setting up GA account for supervising website traffic
• Equip learners with tools and techniques for an effective digital marketing plan
• Educate about deploying e-commerce reports in GA
• Develop proficiency of learners in analyzing marketing channels and optimization for improved ROI

Career Benefits

• Asset for medium and large organizations to strengthen their businesses
• Become an expert of Google Analytics
• Multi-industry opportunities
• Higher paycheck

Prerequisites

• Basic knowledge about internet technology, websites, mobile applications, and e-commerce
• Understanding of internet functioning and terminologies will be an added advantage

Who should take up?

• Marketing Professionals
• Digital Product Managers
• Website Owners
• SEO and PPC Specialists
• Sales Executives
• Strategy Makers
• IT Architects
• Testing Personnel

Course Content